OnceUponASketch is a Children’s Market Blog.
Norman Grock and Wilson Williams, Jr
have come together to give insight, education and news about the many
facets of the Children’s Illustration Market. From Children’s Books to
Character Design, Storyboarding, Toys and Lic. Products. Find articles,
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How much should I charge is a constant question we hear from many. It can be the worse part of getting a job offer. Having to negotiate the price you place on a job in fear of charging too much or too little can be nerve wrecking.
We've put up a couple of posts about how to figure out what you should charge for work and even noted a free app that takes a number of factors into effect when coming up with an hourly rate for you individually. (We've even listed the book Will doesn't like in his video as an Essential Read!) Will has a great new video up where he discusses how he goes about pricing and the number of factors that go into him making the choices he does.
He passes on a lot of wonderful advice and I hope you all listen and pay close attention. He is always passing on wisdom and great info to his peers!

I've been wanting to make this video for quite sometime. I get asked all the time by students, people at conferences, and visitors to my blog - how should I price my work? In this video I share my opinions about figuring out exactly how much to charge and how it can vary depending on many factors that are happening in your life. I realize it's a bit lengthy but I didn't want to leave stones unturned. I wanted to have a detailed answer that I can email out whenever I get asked this question in the future.
If you've even wondered how much to ask for on an art project I hope my ideas help you.
For more great posts and info from Will be sure to visit his website or blog!</a>!











I'm not sure if Cloudy Jr. is going abroad yet, but I'll check with my editor, that'd be really cool. Thanks!
I hope Cloudy does, I really would love to check it out! I see it on the site, but it's all Greek to me. (Sorry I was trying to be funny there.)
Your illustrations are gorgeous though. Puts me very much in the mind of Casper the friendly ghost!
Excellent video. Thanks for passing on the advice!
I think another thing one should think about is how much do you enjoy working with this particular client. Some people are just a joy to communicate with and this makes any project so much easier. I think it was on your graph as "I want them to call back" although maybe it's not what you meant
Apart from the things you mentioned, (or maybe you did and I missed it) I think that one should also think of payment in terms of things such as the exposure you can get. If it's going to make other clients notice you it's definitely worth considering.