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Submitted on
December 30, 2012
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OnceUponASketch is a Children’s Market Blog.

Norman Grock
and Wilson Williams, Jr
have come together to give insight, education and news about the many
facets of the Children’s Illustration Market. From Children’s Books to
Character Design, Storyboarding, Toys and Lic. Products. Find articles,
interviews and resources to help fuel your education and growth. Jump on
to learn more about the varied industries and what it takes to become
successful and make it in them.

How much should I charge is a constant question we hear from many.  It can be the worse part of getting a job offer.  Having to negotiate the price you place on a job in fear of charging too much or too little can be nerve wrecking.

We've put up a couple of posts about how to figure out what you should charge for work and even noted a free app that takes a number of factors into effect when coming up with an hourly rate for you individually. (We've even listed the book Will doesn't like in his video as an Essential Read!)  Will has a great new video up where he discusses how he goes about pricing and the number of factors that go into him making the choices he does.

He passes on a lot of wonderful advice and I hope you all listen and pay close attention.  He is always passing on wisdom and great info to his peers!

I've been wanting to make this video for quite sometime. I get asked all the time by students, people at conferences, and visitors to my blog - how should I price my work? In this video I share my opinions about figuring out exactly how much to charge and how it can vary depending on many factors that are happening in your life. I realize it's a bit lengthy but I didn't want to leave stones unturned. I wanted to have a detailed answer that I can email out whenever I get asked this question in the future.

If you've even wondered how much to ask for on an art project I hope my ideas help you.

For more great posts and info from Will be sure to visit his website or blog!</a>!
Veteran Children's Illustrator Will Terry drops in with a video that showcases his method for coming up prices for clients on illustration jobs. Check out the video to see his technique!
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GeorgeD Featured By Owner Jan 13, 2013  Professional Digital Artist
Very interesting insights!
WilsonWJr Featured By Owner Jan 14, 2013  Professional Digital Artist
How do you come up with your prices George? Also, will your cloud book be translated to English! I'd love to snag a copy!!!! ;)
GeorgeD Featured By Owner Jan 17, 2013  Professional Digital Artist
Hi, Wilson! Well, I usually start with a standard price for a full page (or spread) illustration and then I work my way up, depending on each project's specifications (time needed, difficulty, client's badget, etc.) I'm willing to offer better prices if the project includes a very large number of illustrations or if the contract includes two or more books. How do you come up eith your own prices? :)

I'm not sure if Cloudy Jr. is going abroad yet, but I'll check with my editor, that'd be really cool. Thanks!
WilsonWJr Featured By Owner Jan 21, 2013  Professional Digital Artist
I think I'm pretty similar. I do have a base price, but I like to figure in the scope of the project as well. I have gotten burned in a couple of instances for having underestimated the girth of a project! Ha! The base price can vary though depending on the industry. Educational work tends to be a much lower price point than traditional publishing. That can vary too though.

I hope Cloudy does, I really would love to check it out! I see it on the site, but it's all Greek to me. (Sorry I was trying to be funny there.) ;)

Your illustrations are gorgeous though. Puts me very much in the mind of Casper the friendly ghost!
AnnPars Featured By Owner Jan 6, 2013  Student Digital Artist
This was super awesome and helpful! I always have trouble pricing my art. I'll definitely follow this advice from now on :D
WilsonWJr Featured By Owner Jan 7, 2013  Professional Digital Artist
Awesome!!! :)
WingedSonar Featured By Owner Jan 4, 2013
29:50 I have to say is excellent advice, and not just to make oneself appear busy. If you say you have nothing on your plate, I hope you're prepared for Murphy's Law, because that's exactly when clients will start calling with deadlines. Suddenly, that three weeks of "plenty of time" became "I have to accept these other jobs and have no time because I gave this one job the idea that thing could be done at lightning speed!" So yes, very sound advice to make sure you leave plenty of time to work in case another job comes up so you don't lose multiple opportunities at once. That's not what he meant, but it's a heavy case to consider. It happens all the time, and I've kicked myself for having to get drowned in work because I didn't haggle a deadline.

Excellent video. Thanks for passing on the advice!
WilsonWJr Featured By Owner Jan 4, 2013  Professional Digital Artist
You're welcome!!
Rikae Featured By Owner Jan 3, 2013
I finally have some confirmation that my instincts were right. It is really important to know how much you want to work on a project and I've taken low-paid projects for that reason several times and was worth it. And it's amazing how many people will advise you against it. I don't know, I still agree with you.
I think another thing one should think about is how much do you enjoy working with this particular client. Some people are just a joy to communicate with and this makes any project so much easier. I think it was on your graph as "I want them to call back" although maybe it's not what you meant :) . Wanting to keep working with somebody is a huge motivation for me for taking on a project.
Apart from the things you mentioned, (or maybe you did and I missed it) I think that one should also think of payment in terms of things such as the exposure you can get. If it's going to make other clients notice you it's definitely worth considering.
WilsonWJr Featured By Owner Jan 4, 2013  Professional Digital Artist
If it's worth it to you, then it's worth it. That's definitely an individual decision we all have to make. What would make a job outstanding for me, may make it loathsome for others. As long as we approach every job from an informed position, we should come out on top. Best of luck!
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